Email marketing is a crucial component of any business marketing strategy. By reaching out to customers through emails, businesses can reinforce their brand and boost their sales. However, to measure the effectiveness of these campaigns, it is important to know how to calculate the total reach for email marketing. This blog post will provide a simple and easy-to-follow guide on how to achieve this.
Understanding Total Reach in Email Marketing
In email marketing, total reach refers to the number of unique individuals who have received and opened your emails. It provides a clear picture of how far your email campaign has gone and how many people it has touched. This number is essential as it gives you an idea of your email marketing campaign’s effectiveness.
How to Calculate Total Reach for Email Marketing
Calculating total reach for email marketing is not a difficult task. Here are the steps:
- Identify the number of emails sent: This is the total number of emails you have sent out during a specific campaign or period.
- Determine the number of emails opened: This refers to the number of recipients who have opened your emails.
- Divide the number of emails opened by the number of emails sent: The result is your total reach for email marketing. It is usually expressed as a percentage.
For example, if you sent out 1000 emails and 200 of them were opened, your total reach would be 20%.
Comparing Email Marketing Platforms for 2025
As we look ahead to 2025, several platforms stand out for their ability to help businesses calculate total reach for email marketing. Here are five options:
GetResponse
GetResponse is an all in one marketing platform to run email campaigns, generate leads and conversions. Drag and drop email editor, responsive templates and powerful automation to create targeted campaigns. GetResponse also has a CRM, landing page builder and webinar hosting so it’s a multi tool for businesses. Advanced segmentation to personalise communication and real time analytics to optimise campaigns. Autoresponders, e-commerce integrations and A/B testing for businesses of all sizes. Flexible pricing and free trial for marketers who want options.
- Pros: Comprehensive marketing features, good for webinars, offers landing page creation.
- Cons: No free plan, which can be expensive for small businesses.
MailChimp
MailChimp is a powerful email marketing platform designed to help businesses connect with their audience through targeted and engaging campaigns. It offers tools for email creation, automation, analytics, and audience segmentation. Users can design emails using customizable templates and a drag-and-drop editor, making it user-friendly even for beginners. MailChimp supports integrations with numerous apps like Shopify, WordPress, and Google Analytics, enhancing its functionality. Key features include personalized email automation, A/B testing, and advanced reporting to track performance. Tailored plans cater to different business sizes, from small startups to large enterprises, making MailChimp a versatile choice for email marketing success.- Pros: Easy to use, offers a free plan for small businesses, and provides detailed analytics.
- Cons: Limited email automation capabilities, paid plans can be expensive.
Constant Contact
Constant Contact is an intuitive email marketing platform tailored for small businesses to build and maintain customer relationships. It offers email creation tools, templates, and a drag-and-drop editor to design professional campaigns effortlessly. Constant Contact excels with features like automated email series, event management, and social media integrations. It also provides real-time analytics to monitor email performance and audience engagement. Additionally, its contact management system ensures seamless organization of email lists. With plans catering to various business needs and 24/7 customer support, Constant Contact stands out as a reliable solution for growing businesses looking to enhance their marketing strategies.
- Pros: Excellent customer support, a wide range of templates, good for beginners.
- Cons: Lacks advanced features, higher cost compared to other platforms.
SendinBlue
SendinBlue is an all in one marketing platform for email and SMS campaigns to grow your audience. It has user friendly tools like a drag and drop email editor, customisable templates and marketing automation to nurture your customer relationships. SendinBlue is great at contact segmentation so you can target your communication for better engagement. Built in CRM and transactional email features make it even more versatile. Real time analytics to track your campaign performance and get insights to optimise. Multi channel marketing support including SMS and chat. SendinBlue is for businesses of all sizes. Affordable plans and a robust free version make it a great choice for marketers.
- Pros: Powerful automation tools, flexible pricing plans, SMS marketing capabilities.
- Cons: Limited template choices and the interface can be tricky for beginners.
ActiveCampaign
ActiveCampaign is a customer experience automation platform that combines email marketing, CRM and advanced automation tools to help you grow. It’s great at delivering personalized customer journeys with its drag and drop automation builder. ActiveCampaign has advanced segmentation so you can message each audience. Features like A/B testing, dynamic content and site tracking increase engagement and results. Built in CRM to manage sales pipelines, track interactions and automate follow ups. Seamless integrations with apps like Shopify, WordPress and Salesforce. Scalable pricing so it’s perfect for businesses that need powerful automation and precise customer engagement tools.
- Pros: Advanced segmentation and automation, good customer support.
- Cons: Steep learning curve, no free plan.
Each of these platforms has its strengths and weaknesses. It’s important to choose the one that best fits your business needs and budget.
Frequently Asked Questions Calculating Total Reach for Email Marketing
1. What is total reach in email marketing?
Total reach in email marketing is the number of unique recipients who have opened your emails.
2. How do I calculate the total reach for email marketing?
To calculate the total reach for email marketing, divide the number of emails opened by the number of emails sent.
3. Why is total reach important in email marketing?
Total reach gives you a clear picture of your email marketing campaign’s effectiveness. It tells you how many people your campaign has reached.
4. What is a good total reach percentage in email marketing?
A good total reach percentage in email marketing varies by industry. However, a percentage above 20% is generally considered good.
5. Which email marketing platform is best for calculating total reach?
There are many good platforms for calculating total reach in email marketing. Some top choices include MailChimp, Constant Contact, SendinBlue, GetResponse, and ActiveCampaign.
Conclusion
Knowing how to calculate the total reach for email marketing is essential for any business. This metric gives you a clear idea of how effective your email campaigns are and can guide you in making improvements. By following the steps outlined in this post, you can easily calculate your email marketing total reach. Remember to choose an email marketing platform that suits your specific needs and budget. So, start calculating your total reach today and make your email marketing campaigns more effective!
